Case: How to pull a business owner of routine and repetitive scenarios with amoCRM in 2 weeks

Customer: Kras-Kotel

Niche: production, sale and installation of heating systems

Project team: GEORGE Consulting

Customer at a glance

Andrey Nasedkin

General Director of Kras-Kotel

Kras-Kotel is one of the largest wholesale and retail suppliers of boilers and heating systems in the Urals, and has been operating on the market since 2000. The company offers a wide range of Russian, Polish, German and Turkish production heating boilers, from low-cost models to premium equipment (Vulkan, Metal-Fach, iQKotel, ZOTA, Tis, and Galmet, among others).


years on the Russian market, with the largest boiler warehouse in the Urals


models of automatic, semi-automatic and classic boilers

Company issues

Absence of a unified operation system

Lack of understanding about the client

Low sales efficiency

Low efficiency in the organization of exhibitions

A company client base is not conducted

Our results





What we did

The GEORGE Consulting team adheres to the following algorithm


Package offers for clients introduced


Hired and trained a sales team of 4 people


All promotional materials corrected


Jointly organized and hosted a winter exhibition


amoCRM implemented


CRM integration with IP-telephony and website implemented

Management review on the work completed

A distinguishing feature of GEORGE Consulting is the efficiency and readiness to react quickly to circumstances, as well as highly qualified business consultants. Our company is fully satisfied with the work of recruiting and training in the sales department and the introduction of the CRM system. We are pleased with the work of GEORGE consulting and would recommend this company as a reliable and responsible partner.

Andrey Nasedkin

General Director of Kras-Kotel

Request a free online amoCRM demo

Our experts will describe in detail how your business performance can be improved

As we conduct an online meeting with you

Free demonstration of the capabilities – this is the first step in restoring order in company disclosure and building the sales team.

You will meet an expert in the implementation of amoCRM and a business analyst, who will show in detail how the system of CRM works for examples of customers from your industry. A visual example of automatic pipeline will be created.

You will see the efficiency of amoCRM with your own eyes. You will be able to get answers to your concerns about the stages of its implementation.

You will see the efficiency of amoCRM with your own eyes. You will be able to get answers to your concerns about the stages of its implementation.

About GEORGE Consulting

We have successful experience in sales management in various sectors of the market and will do everything possible and impossible to achieve a result

No matter how complex your problem is, we are confident we can solve it! We strive to be flexible so you can get what you need

We have been working for a long time and plan to work for a long time yet – that’s why we are investing in our team, our customers, and the quality of our services


years on the consulting services market


sales staff hired by us


sales departments optimized with our help


powerful CRM projects have been successfully implemented


workshops and training sessions conducted


companies from 9 cities of Russia trust us

Your guides in the world of CRM

Experts at GEORGE consulting, who you can trust

Pavel Suzdalev

George Gavrilyachenko

Viktor Zhilyaev

Our team is amoCRM’s official partner

With our help, you get a sales management system honed for your business, as well as the automation of business processes, which greatly simplifies life and frees up managers’ and executives’ time in order to close deals on time and increase company profitability.

The industries we cover are

Wholesale and retail companies

Public and business services

Educational centers, schools

Shopping malls, stores

Construction and real estate

Production company

Catering, entertainment and leisure

Health and beauty services

Tourism and sports companies

Transport companies

Information technology

Advertising agencies, publishing houses

Our results

Kras-Kotel company

How to pull a business owner of routine and repetitive scenarios with amoCRM in 2 weeks

 SibLider construction company

How to increase profits of the construction company by 18% by implementing the right sales system using amoCRM

RAKETA Internet Professions Academy

How to increase sales by 20% in an online school and stop losing incoming calls using amoCRM

Put us to the test! Sign up for a live demo of your business case!

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Building turnkey sales department teams and implementation of amoCRM systems


Phone:  +1 (760) 284 65 76


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Sochi, ul. Khukyakova, d. 7

Krasnoyarsk, ul. Mashinostroiteley, d.9

Tula, ul. Arkadiya Shipunova, d. 2


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